HOLA! LA Rides the Latina Power Shift to an Imagen Award Nomination
"Blowin’ Up" Comes to POV - CET
Do they include staying at home and watching socially conscious documentaries? Because maybe they should. Neither this marathon nor our past 30 seasons would have been possible without the work of our talented filmmakers. We're curating a binge-worthy marathon!
But while many still dwell on the lack of options for Latinas on TV, others are doing something about it, and Bel Hernandez is one of those hoping to make a change. How did the idea for the show come about? We were appalled that the networks had little concern to include the Latina voice in their shows.
LA , a show of progress and of unlimited advertising potential, especially since Hispanics are an important group for marketers, and leading the growth within this vital segment are Latinas, according to a new report recently released by Nielsen a leading global provider of information and insights into what consumers watch and buy. In addition, women are in the majority, reaching 26 of 50 million total viewers. Hernandez goes on to thank the Imagen Awards and Foundation for their long time dedication to honoring not only high profile TV and film projects, but for also embracing Latino independent producers.